Carabao Group has joined hands with one of the best talk show hosts Vuthithorn "Woody" Milintachinda to create revolutionise vitamin C drinks.

They have formed a partnership, known as “A Woody Drink Co Ltd”, to produce a range of health products and beverages using world-class production technology. Together, they have launched a revolutionary best in class beverage in the vitamin C segment called Woody C+ Lock.

Woody C+Lock, containing 200% of the recommended daily intake (RDI) of vitamin C, comes as a result of research and development in preserving the value of vitamin C in a green bottle with a special cap that prevents the degradation of vitamin C from sunlight and outside air in order to retain its full function.

A full-scale advertising campaign across all media platform has been organised to ensure its successful launch of Woody C+ Lock in the marketplace. Mr. Sathien Setthasit, Chief Executive Officer of Carabao Group, said: "The health trend is growing rapidly, giving rise to the health food and beverage industry.”

"I have discussed this trend with Woody who wanted to introduce a drink that is both beneficial to everyone and which clearly mirrors his personality.”

"We then shared a common view that we should come up with a healthy alternative drink that responds to the popular health trend and at the same time reflects Woody's public image of taking care of himself."

Mr Sathien said the Carabao Group appreciates Woody's determination, thoughts and best actions in delivering good health to consumers.

He expressed confidence in the potential of Mr Vuthithorn as an excellent presenter of the product as he was especially chosen, being that he is a lifestyle character that is of interest to a wide range of people.

Mr Vuthithorn said: “I have never had the opportunity to own a product before, though deep down in my heart I have wanted to bring out some products that are beneficial to other people.

"I wanted these products to be of the best quality because when I decide to do something, it must reflect my best efforts."

He added that the meeting with Mr Sathien has turned his ideas into reality with the birth of Woody C+ Lock.

The vitamin C drink is ideal for every one of all ages and genders, particularly at the time when everyone is cautious about the dangers of the common cold and viruses that affect the respiratory system.

"Therefore, it is highly recommended that everyone turns to healthy alternative drinks,  especially those with a vitamin C content that can directly benefit the immune system.”

Both Mr Sathien and Mr Vuthithorn pointed out that the innovative green bottle of Woody C + Lock is the first of its kind in Thailand.

By using nitrogen gas and a special locking cap, the bottle can maintain all the benefits of the vitamin C content in the hands of the consumer, and does not deteriorate in direct sunlight.

Woody C+ Lock will be available at convenience stores such as CJ Express, 7-Eleven and grocery outlets throughout the country at a price of 15 baht per bottle.

Shipments of the drink will begin this week, reaching consumers across the country by the end of March.

The introduction of Woody C+ Lock will be supported by a marketing plan coupled with a publicity campaign using all channels of the company alongside Woody, via offline and online media channels as well as various marketing activities which will ensure the best possible market reception.

Follow more details at 

www.awoodydrink.com
Facebook : Woody C+ Lock
Youtube : A Woody Drink
Instagram: Woody C+ Lock or #WoodyC_Lock