Carabao is a beverage brand that is produced and distributed with the powerful vision of being a "World-class product, World-class brand." Its products are currently available in the ASEAN region and around the globe. The brand is driven using sports marketing as a platform to make "Carabao" a global name, especially in the world of football.

Carabao recently announced its partnership with Hoang Anh Gia Lai Football Club in Vietnam, as part of the mission to expand its presence in global markets.

Carabao Group Public Company Limited chief executive officer Sathien Sathientham said, “Carabao's support for Hoang Anh Gia Lai Football Club stems from its recognition of Vietnam's potential in terms of the country’s rapid economic growth, social progress, and fastmoving human resource development. Additionally, Vietnamese people are very passionate about football. This relates to Carabao's determination to develop the game of football in Thailand, Vietnam, and other ASEAN countries to an international standard.”

Hoang Anh Gia Lai is considered Vietnam's most outstanding football club. It has more than a 20-year history of exceptional achievements in many aspects, making it a long-standing popular football club in Vietnam.

Mr. Sathien also said, “Another crucial element of this partnership is that it is founded on a common corporate vision and goal. Hoang Anh Gia Lai Club is dedicated to the development of football in Vietnam. For example, it has been constructing young teams in order to create an excellent club of footballers capable of representing the Vietnamese national team. This is consistent with the Carabao brand's fundamental principle of The Fighting Spirit, which has been in place for more than 20 years - not being defeated by any challenge and having the desire to lead the whole organization to become a world-class brand in the future.”

Furthermore, the club is managed by "Kiatisuk Senamuang" or "Zico," a former and legendary Thai national team player who is brilliant and well-known in both Thailand and Vietnam. This is regarded as a key mechanism that will help Hoang Anh Gia Lai football club succeed in the future.

“We met with the club's owner, Mr. Đoàn Nguyên Đức, and were impressed by his strong commitment to improving football in Vietnam. This is the same goal that Carabao has, and as a result of our collaboration, we will promote football in Vietnam and work with Hoang Anh Gia Lai to help push football in Vietnam and the ASEAN countries to a global level. It is also possible that the Carabao Cup may be organized at the national and regional levels in the future,” said Mr. Sathien.